International smartphone gross sales figures for the primary half of 2023 are in, displaying Apple’s unprecedented dominance. In line with the analysis firm Omdia, the Apple model took the highest three locations within the rating of best-selling fashions throughout this era with three fashions of its newest technology of premium smartphones, the iPhone 14 sequence.
The iPhone 14 Professional Max: the world’s best-selling smartphone in 2023
Unsurprisingly, the iPhone 14 Professional Max has established itself because the best-selling telephone on this planet within the first half of 2023. With almost 26.5 million items offered, this premium mannequin has gained the hearts of shoppers. Shoppers regardless of its excessive worth: from 1479 euros in France!
Successful that may be attributed above all to the distinctive properties of this technical jewel. Geared up with a high-quality display screen, a robust digicam and spectacular computing energy, the iPhone 14 Professional Max provides an optimum person expertise. As well as, with this mannequin Apple additional expands buyer loyalty because of its distinctive ecosystem that enables excellent integration between the model’s totally different gadgets.
Apple additionally dominates the remainder of the rankings
Along with the iPhone 14 Professional Max, Apple additionally occupies the opposite podium locations on this rating of the best-selling smartphones within the first half of 2023. In second place we discover the iPhone 14 Professional, intently adopted by the iPhone 14, the cheaper model of this iPhone technology.
Fourth place goes to the iPhone 13, which continues to resonate with shoppers since its launch in late 2021. Lastly, be aware the iPhone 11, which closes the rankings in tenth place.
This dominance of Apple is proof of shoppers’ rising choice for the Apple model and its high-end fashions. Whereas the marketplace for mid-range and low-end smartphones has been declining since final yr, increasingly shoppers are turning to the Cupertino big’s high fashions.
Samsung is combating again
Samsung suffers from Apple’s dominance and nonetheless manages to place itself within the gross sales rating for the primary half of 2023. The South Korean big is the one different producer on this high 10, occupying the 5 remaining spots with numerous fashions Galaxy sequence.
Additionally within the lot is a premium mannequin, the Galaxy S23 Extremely (sixth with 9.6 million items offered). However the producer’s mid-range notably stands out right here with the Galaxy A14 (fifth place within the rating), the Galaxy A14 5G, the Galaxy A54 5G and the Galaxy A34 5G. These Samsung smartphones impress shoppers with their efficiency and their enticing price-performance ratio.
The smartphone market in 2023: an sudden improvement
The rating of the best-selling smartphones within the first half of 2023 reveals a common development available in the market. Whereas the marketplace for mid-range and lower-end smartphones is experiencing a decline, client choice for high-end fashions dominated by Apple continues to rise.
This improvement is partly as a result of financial recession, which is forcing shoppers to prioritize the standard and efficiency of smartphones. As well as, the rising demand for high-end smartphones in rising markets strengthens Apple’s place as a market chief.
Forecasts for the second half of 2023
In line with analysts, the development noticed within the first half of 2023 is predicted to proceed within the second half. Apple is subsequently prone to proceed to dominate the market with its iPhone 14 Professional and Professional Max fashions.
The iPhone 15 Professional Max, the successor to the flagship mannequin, can be eagerly awaited. This new mannequin, normally scheduled for September, is rumored to be much more highly effective and supply progressive options resembling a periscope lens for higher optical zoom. The American big hopes that this new flagship will signify between 35 and 40% of whole gross sales, thereby strengthening its dominance available in the market.