Quebecor Outside expands its promoting providing with 100 high-end screens on taxis. Advertisers who do enterprise with the corporate will profit from this added worth from September.
A complete of fifty autos will drive by way of the streets of the Higher Montreal space with promoting on high-quality LCD screens.
“Taxi promoting is displayed at eye degree and captures consideration, successfully reaching each drivers and pedestrians at totally different factors of their shopping for course of,” mentioned Michel Drouin, normal supervisor of enterprise improvement at Quebecor Affichage, in a press launch.
He additionally recalled {that a} research by JC Decaux confirmed {that a} transferring billboard elevated eye contact by 37%.
Quebecor Outside expands its promoting providing with 100 high-end screens on taxis. Advertisers who do enterprise with the corporate will profit from this added worth from September. Pictures offered by Quebecor Affichage.
For Quebecor, taxi screens permit “broad market protection and suppleness” and likewise present fast updating of visible representations.
The corporate additionally believes that a lot of these shows present entry to totally different areas and audiences.
The truth is, 75% of taxi journeys are made within the districts of Côte-des-Neiges–Notre-Dame-de-Grâce, Mercier–Hochelaga-Maisonneuve, Montréal-Nord, Outremont, Le Plateau-Mont-Royal and Rosemont–La Petite-Patrie, Villeray–Saint-Michel-Parc-Extension and Ville-Marie in addition to at Montréal-Trudeau Worldwide Airport.
Quebecor Affichage now has greater than 15,000 promoting areas on bus stops, buses and taxis in Montreal, South Shore, Laval, Sherbrooke and Lévis.