Asus Zenfone 10, the dying breath of an Android icon? – Frandroid

Who stated expertise was impassive? Asus might shut the Zenfone chapter. That will be very unhappy information.

Asus Zenfone 10 the dying breath of an Android iconAsus Zenfone 10 // Supply: Robin Wycke – Frandroid

Since 2014, the Zenfone title has turn out to be iconic on the earth of Android smartphones. It’s with a heavy coronary heart that we discovered that the Asus Zenfone 10 may very well be the final of its sequence. Based on a number of Taiwanese media, Asus is contemplating closing its Zenfone division. Such a transfer could be surprising, particularly given the recognition and high quality of their newest fashions.

The draw back of the choice

Rumor has it that this strategic choice resulted from Asus’ need to redistribute its sources. Based on stories, the corporate plans to switch its staff from the Zenfone division to different divisions. The ROG Cellphone group particularly would profit from this transition. There may be additionally speak of layoffs.

The ROG Cellphone, recognized to be a gaming-oriented smartphone, will subsequently live on. The Zenfone 10 might subsequently mark the top of this iconic vary, regardless of its excessive efficiency and glorious worth for cash. For a lot of, the Zenfone was the proper compromise: a compact smartphone with high-end options, however at a cheaper price level than its direct opponents.

1693161860 968 Asus Zenfone 10 the dying breath of an Android iconAsus Zenfone 10 // Supply: Robin Wycke – Frandroid

Nonetheless, all hope shouldn’t be misplaced for lovers of compact and highly effective smartphones. Rumor has it that the Pixel 8 can be much more compact than its predecessors. If that is confirmed, Google might actually take over and fill the hole left by the Zenfone.

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